Bedroom Confessions — New Project. Dropping soon.
We don't make images.
We make artists.
Vanity Projects builds and manages AI-native talent — artists with a face, a voice, a body of work, and a world that keeps growing. Six are already part of our roster. More can be built.
The idea
The talent is fictional. The audience isn't.
Vanity Projects creates AI-native artists designed to live beyond a single campaign — with identities, voices, music, stories and audiences that evolve over time.
We build the creative system behind the talent: character, visual identity, music, video, social presence and ongoing management.
The roster
Six properties.
One house.
On air
Indhyrah hosts, performs, and creates.
Our flagship artist isn't a mood board — she works. Music, conversation, and a world built around one recognizable voice.
Conversations with personalities from the music world.
Long-form conversations. No small talk.
Press
Fresh off Lagos,
The Slim Experience World Tour
sets its sights on Manila.
The world's first solely virtual, AI-generated concert tour brings its sound, its energy, and its movement to the Philippines.
Read press release →The system
How an artist gets built.
Five stages, one repeatable system — from the first sentence of a character bio to a living artist property.
Concept
Who they are, what market they belong to, and why anyone would care.
Backstory
Origin, references, the people around them. Written like a bio, not a brief.
Visual & voice identity
A locked face, a wardrobe language, a tone of speech and a singing voice.
First body of work
A coherent set — stills, at least one video, a track if the artist sings.
Launch
Social presence, press-ready assets, and a home page that outlives any platform.
For brands & clients
Build an artist.
Build a world.
White-label engagements for brands, agencies and creative teams that want original AI-native talent without building the entire system in-house.
Character
A fully defined character, backstory, locked visual identity and launch-ready image set.
PRIVATE COMMISSIONArtist
Character plus voice, music, video, campaigns and a complete visual world built to move.
PRIVATE COMMISSIONManagement
Ongoing content, releases, social presence, campaign support and continuity across the artist's world.
ONGOING ENGAGEMENT
Case study / Slim Experience
A world in motion.
A world in motion.
The story keeps moving.
Live format · Content · IP
The Slim Experience is built as a concert storyline crossed with a soap-opera-style vertical narrative. Every stop is both a real ticketed show and a chapter in an ongoing story.
45%+increase in streams & overall engagement
30 / 45 / 60 / 90day growth checkpoints
4×monthly analytics reviews
How the system works
Built to be measured,
Built to be measured,
not simply launched.
Every artist under Vanity Projects gets a full review of streaming and social numbers every week — an actual audit against the benchmarks that artist has committed to. Dips in engagement or stalled growth are caught inside a week, while wins are flagged in real time.
Every rollout moves through 30, 45, 60 and 90-day checkpoints. The same framework drove the evolution of Slim's branding into the Slim Experience and is now used across artist rollouts.
Applied / Layla Grant
“BAD GIRL” campaign
Paid ads live day one, a duet/remix challenge, creator seeding staged in two waves and full roster cross-promotion — each phase checked against the same benchmarked checkpoints.
Tour semantics
A tour that behaves
A tour that behaves
like a format.
Each stop runs a repeatable content arc — local music scene, local voices, show-day finale — so the story keeps moving city to city instead of resetting.
The rollout structure has been documented as licensable IP, making the format a product, not just a tour.
The BTS layer / recurring characters
Behind-the-scenes is its own storyline, with specific characters covering different angles of the same night.
IndhyrahBTS documentarian · The Slim Experience: On The Road · performs · hosts Indhyrah, Please!
Official PrincessVlogs each stop in her own voice, with her own storyline across the tour
Slim CarterHeadline artist and throughline for every stop
Layla GrantRoster artist · campaign single tied to the rollout
KorinAfrobeats artist introduced for the Johannesburg/Lagos run · single and EP timed to those stops
Nova ReignAppeared in Johannesburg BTS coverage alongside her storyline partner
NoireOpening act at the Johannesburg stop
Capri DiorOpening act at the Johannesburg stop
Vanity Projects
The studio behind the talent.
Vanity Projects is a creative studio and management company building AI-native talent for music, media, culture and commercial storytelling.
- Studioartist development / creative / production
- Managementcontent / continuity / growth
- Legalmanagement / entertainment counsel
- Analyticsweekly reviews / growth benchmarks
Four functions. One aligned house.
Start a conversation
Let's build something.
Tell us what you're imagining. We'll come back with a scope and the right next step.